There are many opportunities to get a new subscriber when you're offline, in the "real world:"
People calling you by phone to ask questions
- You can take subscribers by phone. Come up with a short pitch/explanation of what you're offering via email (just like you would on your website) and ask for their email address.
- Put them in a spreadsheet and import the new addresses daily or every couple of days.
Visitors to your physical store-place of business
- Restaurants, bars, doctor's offices... if you have people coming in person to see you, ask if they're already getting your specials/newsletter/other information.
- If they're not already subscribed, have a signup sheet that they can fill out, or give them a card with the URL of your site/opt-in form so they can sign up there.
Conferences, Trade Shows, etc.
- If you have a booth at a trade show, or are going to a conference, you're bound to get a lot of business cards.
- Just like on the phone, come up with an "elevator pitch" for your list.
- When you're talking to someone and they hand you their business card, make your pitch. If they accept, write "Subscribe" or "Yes" on the card.
- When you get back from the event, import the addresses of the people who accepted.
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